Methodology

Plan a campaign, or even your company's entire communications situation -- for an entirely new level of organization. Make "winging it" a thing of the past.

Programs 

• Design and implementation of public relations, advertising, Web, collateral and related marketing and/or communication programs
• Crisis prevention and management, community relations, internal communications and employee relations, investor relations, governmental / regulatory relations, customer retention / loyalty programs, point-of-sale consultation / in-facility experience

Tactics 

• Tactics that fit the strategy -- from experienced tacticians
• Web site planning, navigation, SEO, design, writing, audio/video, customer and employee interaction
• Web advertising
• Email and direct mail list management, program design and implementation
• Print and broacast advertising as needed (Dr. Kasser designed, wrote and produced the campaign that introduced Carrier's Bryant Air Conditioning line to the Florida market -- the biggest air conditioning market in the world.)
• Publicity programs
• Media relations and media training
• Stakeholder / employee engagement programs and events
• Newsletters, brochures, online image and product / servivce presentation
• Focus groups, surveys, secondary research

Process

• Visual modeling of your communications situation
• As needed, quick redesign of your processes
• Prompt strategic advice
• Strategic plans for individual programs or your entire situation
• Secondary and primary market and internal research, competitive analysis
• Quick, cost-effective implementation of programs
• Assessment and feedback on return on investment (many of our programs are quickly self-liquidating

Our clients say:

  "SJK turns projects around amazingly fast, and their results are always on target!"  -- Director / Product Manager - $40 Billion Multinational Financial Services Corp. 

  "I heartily recommend Stephen Kasser as a hard working, honest, and reputable trustee of any firm’s public communications." -- SVP, Competitive Telephone Company 

One of our happiest -- and saddest -- on-site consulting projects took place recently at the World Financial Center. It was happy because during our stay of several months we were able to accomplish a two-week project segment in one day because of the preparation we did using the issues management systems approach. It was sad because every morning and afternoon we walked by the site of the World Trade Center. --SK

Photo (c) Peterfactors / Dreamstime.com