"SJK turns projects around amazingly fast, and their results are always on target!" -- Director - $40 Billion Multinational Corp.

Hello! My name is Stephen Kasser. The remark above came from a director at one of the world's largest financial services firms, based in New York. My associates and I had just completed a project that was supposed to take two weeks -- in one day!

Our secret weapon was a system for organizing and implementing communications that I had developed years earlier at a major electric utility. It radically improved stakeholder relationships and enabled us to communicate more effectively, using fewer resources.

This systems approach drew heavily on both systems theory and the social sciences.

We still use this system today in our communications consulting practice -- and the benefits it offers can be yours!

Most companies and organizations find that even our free initial consultation changes the way they look at their marketing, advertising, PR and sales.

We have industry experience in telecommunications, technology, electric, water and telecom utilities, automotive, electioneering, business-to-business services, healthcare and others.

Just give us a call at 908-797-6880 or contact me personally at skasser@sjkcommunications.com and we can begin improving your marketing communications, sales programs and corporate communications.

Often, businesses have benefitted greatly, and changed their marketing and sales strategies simply as a result of talking to us.

How we do business:

1. We provide a low-risk, low-cost way of beginning a communication planning program -- including everything from marketing communications to crisis prevention / crisis management. Normally, we charge strictly by time, materials and expenses with frequent activity and expense reporting and no long-term contracts.

2. Our approach is highly structured. Other firms tend to rely more heavily on the expertise of one or more senior partners. We can match this -- but at the same time, we are providing methodology as well as expertise.

3. Because our approach follows a proven methodology, we often "work ourselves out of a job." We are experts at delegating to and training internal staff when it makes sense. Also, our methodology can be taught to others -- so our management system can eventually become part of your internal operations.

4. Our structured approach also provides you with a superior "dashboard" of your complete communications picture in terms of strengths, weaknesses, opportunities and threats -- updated at least weekly, daily or hourly as needed.

5. All specific actions / programs go into the system, so you can see the relationships between various aspects of your situation -- which assures consistency and helps them avoid mistakes.

6. We are highly networked to specialists who provide free or low-cost consultation, so we are never "outflanked" by a situation that requires the expertise of a specialist. This additional expertise is no-cost and completely transparent to the client. It is provided as an exchange, because we offer similar free consultation to the other firms.

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Who can be helped?  

Enterprises

• We can use our copyrighted issues management approach to help you improve company recognition and approval levels,
• launch products and services,
• "crisis-proof" your corporate communications,
• streamline your communications operations
• and create effective marketing communications in record time.

Medium-Size and Small Businesses

The big challenge is recognition in your marketplace.

Whether you're

• enhancing your Web site,
• advertising in the trades,
• publishing catalogs,
• looking for publicity
• or upgrading your social media presence,

your prospects need to know you are there!

This is where our methods are helpful. We help you determine how to best reach your prospects, so that you can make the best use of your marketing dollars.

And we track what works, so you can maximize your use of limited resources.

How we work:

1. Our issues management systems approach virtually assures "no surprises or missed marketing opportunities.

2. Our social sciences approach to interpreting research and planning communications brings an extra dimension of understanding to your communications programs.

3. Because our approach mandates early, two-way, ongoing communication with all relevant stakeholder groups, marketing advantages present themselves frequently and most crises never develop. Our clients experience an "invisible" absence of trouble, and marketing opportunities show themselves early.

4. Through this early, ongoing, two-way communication with stakeholder groups our methods promote makes allies of potential enemies and provides you with an assessment of your customers' and employees' attitudes that goes beyond (and is much more cost effective than) the usual research.

5. The proof is in the numbers. The first deployment of this system helped a multi-billion dollar utility more than double positive customer perceptions in two years (during a rate case -- a filing to raise rates). We recently helped turn a New Jersey election from a 3/2 loss to a 2/1 victory in one year's time. This approach also enabled us to complete a two-week employee communications project for an international financial services firm in -- one day.

6. Our approach also helped garner over 500 media placements per year for a telephone company, and over 10 placements per year in the trade press for a roofing manufacturer.

7. Our methods have worked to generate high quality communications and business results for Carrier, Avaya, AT&T, American Express, Celotex, Intermedia Communications, Tampa Electric Company and smaller companies like USA.NET, MARS Company and other leading organizations.

To summarize, we are known for providing more for less -- more quickly.